Hustle 9 Speaker Announcement
I’m really delighted to announce our second speaker for Hustle this November. She is a former colleague of mine who has gone on to do amazing things in the world of UX and product development and I can’t wait to hear her take on the Belfast Design Week theme of Power. Introducing… Lauren Hatton.
Lauren Hutton is a Product Manager for SquareFoot, a tech-enabled office space brokerage firm operating in NYC.
She believes that one of the biggest risks to a product-based company is believing that you already know everything you need to know. As a person who is responsible for a product as a whole (or even one small part of it); as soon as you stop challenging your own point of view, as soon as product decisions are given to a single “subject matter expert” then the company is at risk of becoming out of touch with its user base and can end up designing beautiful/clever/technically proficient solutions to the wrong problems.
Lauren uses her previous experience as a Business Analyst and User Experience Researcher at Deloitte Digital and the BBC to challenge her own assumptions, ask the stupid questions and act as a translator between the users of the product, the business stakeholders and the engineering teams to deliver value to the business and its users.
